Data Quality Is Lacking

A new study shows that a majority of organizations are wasting revenue and realizing poor customer insights by failing to optimize their data management strategy.

Experian Data Quality‘s “Create Your Ideal Data Quality Strategy” study, which examines respondents’ data-quality levels and issues, finds that 78% of U.S. companies could stand to improve their level of data management sophistication. Furthermore, the research shows that companies with a more sophisticated data management approach are rewarded with more accurate information and higher profits.

In short: The right data strategy can lead to greater success.

[ Full Story – dmnews.com – April 4, 2015 ]

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