Gartner Says Advanced Analytics Is a Top Business Priority

Gartner, Inc. today said advanced analytics is a top business priority, fuelled by the need to make advanced analysis accessible to more users and broaden the insight into the business. Advanced analytics is the fastest-growing segment of the business intelligence (BI) and analytics software market and surpassed $1 billion in 2013.

“While advanced analytics have existed for over 20 years, big data has accelerated interest in the market and its position in the business,” said Alexander Linden, research director at Gartner. “Rather than being the domain of a few select groups (for example, marketing, risk), many more business functions now have a legitimate interest in this capability to help foster better decision making and improved business outcomes.”

[ Full Story – Gartner – October 21, 2014 ]

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