Why do the top companies invest so heavily in business intelligence? Profits.
They understand that by transforming the data they have into information, it will provide them with a competitive advantage and improved profits.
The mid-market is no different from the Fortune 500 in that respect. The businesses are no less complex. The need to improve profits is just as prevalent. Every company has data; few have information. It is the transformation of data into meaningful information that makes business intelligence so valuable. An informed decision as opposed to a bad decision will justify the cost of a robust BI solution.
What is business intelligence? In laymen’s terms we take one fact, associate multi attributes, create a string of data, shove it into a cube and “poof,” you have BI!